Adtechnacity

What Adtech is
In-house advertising technology used to drive performance and improve the quality of conversions for clients including Honda, TurboTax, Capital One Shopping, and Walmart.

Our technology is designed to drive KPIs that matter most to our clients. We focus on campaign performance and adapt to changing market conditions, while providing expert recommendations to maximize results.

📲 Our APIs pull and normalize performance data from hundreds of sources into reports that help our internal analytics teams run more effective campaigns.
📍 External Dashboards help our clients visualize changes over time and compare meaningful data segments to get a full picture of overall performance.
‍🏠 Internal Dashboards help executives understand what's driving performance and make smarter decisions around pacing and spend.

Performance Dashboard - After

Performance Dashboard - Before

How I made it better
🗣️ Streamlined nomenclature for internal teams
📚 Reorganized site content and created a meaningful hierarchy
📱Optimized the mobile experience to allow for more regular access
📊 Designed interactive data visualizations to represent the most useful reports  
📝 Created intentional workflows for some of the most painful jobs-to-be-done
Tracking Object Configuration
Creating a design system & leaning into user data
nicole cofield
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