MMC

Marine Mammal Center

The Marine Mammal Center advances global ocean conservation through rescue and rehabilitation, scientific research, and education. Since 1975, they've rescued more than 24,000 marine mammals along 600 miles of California coastline and the Big Island of Hawai‘i.

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Full website redesign

Information Architecture & Navigation Explorations
Consolidated and reorganized all website content with the goal of highlighting the impact and breadth of the Center. Multiple navigation frameworks were presented to leadership and key stakeholders.

Wireframes
Once a navigation direction was chosen, wireframes for each of the 4 key areas of the website were presented. Page templates with interchangeable widgets were utilized so the Center could apply the new styles to their expansive content.

Visual Design
Refresh of brand colors and full visual skin including custom icons and samples of merchandise with the new branding.